Mon May 06, 2024 8:50 pm
Blackmagic Design today announced that Colorist Matthew Schwab recently completed Spotify’s Wrapped campaign celebrating Taylor Swift’s status as the music streaming platform’s most streamed global artist in 2023. Schwab used DaVinci Resolve Studio editing, grading, visual effects (VFX) and audio post production software on the project.
Spotify's Wrapped initiative not only celebrates and continues to honor the top streamed artists, albums, songs, and podcasts of the year but also provides users with personalized statistics, offering a unique reflection of their year in music. Schwab joined with Believe Media’s Floria Sigismondi, who directed the spot, to create the uniquely iconic imagery, complete with references to Swift’s distinct aesthetic elements such as dice and her trademark red lips.
Schwab, alongside Flawless Post, played a crucial role in ensuring the visual cohesion and impact of the campaign. “Floria shot these enormous practical sets, which were meticulously built to match CG backgrounds at Flawless,” said Schwab. “Combining the two required careful incorporation through color grading and VFX compositing.” Schwab's proficiency in color grading not only brought richness and dimension to the visuals but also ensured the practical sets swiftly integrated with the 2D/3D design.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240502-01
Spotify's Wrapped initiative not only celebrates and continues to honor the top streamed artists, albums, songs, and podcasts of the year but also provides users with personalized statistics, offering a unique reflection of their year in music. Schwab joined with Believe Media’s Floria Sigismondi, who directed the spot, to create the uniquely iconic imagery, complete with references to Swift’s distinct aesthetic elements such as dice and her trademark red lips.
Schwab, alongside Flawless Post, played a crucial role in ensuring the visual cohesion and impact of the campaign. “Floria shot these enormous practical sets, which were meticulously built to match CG backgrounds at Flawless,” said Schwab. “Combining the two required careful incorporation through color grading and VFX compositing.” Schwab's proficiency in color grading not only brought richness and dimension to the visuals but also ensured the practical sets swiftly integrated with the 2D/3D design.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240502-01